Barbie's 60th Anniversary Pop Up
       
     
       
     
       
     
       
     
Barbie's 60th Anniversary Pop Up
       
     
Barbie's 60th Anniversary Pop Up

Was the lead designer on an incredibly fast turn around one day pop-up 10,000 sq ft activation in Soho to celebrate Barbie’s 60th Anniversary. It was one month between starting on designs to the event date. Led a team of up to 8 designers (4 on the main team with another 4 helping when needed) in order to accomplish this. Mattel liked the event so much that it is now being adapted into a traveling event which plans on hitting 32 different cities.

       
     
Barbie 60th Anniversary & The Last Generation of Firsts
       
     
Barbie celebrates 60th anniversary with SoHo pop-up for only one day
       
     
Barbie celebrates 60th anniversary with SoHo pop-up